Building the optimal landing page – what to look out for
As SEO consultants, we have met many different clients in our working lives. We have noticed that many of them have the wrong understanding of landing pages. They don’t use the potential of this type of content properly. On the contrary, they often even cannibalise their own traffic by postingContinue Reading
Local SEO – How small things can make one big
Silvio Berlusconi was once an Italian television mogul of the first hour. At a time when it was not yet permitted in Italy to maintain nationwide broadcasting stations for private individuals. With a ruse, however, he created a national corporation. His success can be perfectly applied to SEO. We explainContinue Reading
Ensuring good care in old age – with foreign skilled workers
There is a huge demographic problem in the EU. Since the 1970s, the birth rate in most industrialised countries has been below 2.0, reaching the point where the population no longer reproduced, nor sustained itself, but shrank. This is causing huge problems today.Continue Reading
How to protect yourself from viruses and Trojans
You have to remember that there is a huge difference between hackers / cyber criminals and the normal IT-savvy user. The latter have a rough idea about IT security. The former think all day about how to break through increasingly complex systems. Now I thought I already knew a littleContinue Reading
SEO Trend – Dinosaur Toys
There are toy trains that are totally hip in the short term. But everyone knows that this is just a flash in the pan. Just think of the Monchichi figures. Or E.T. the alien, for example. In the 1980s, everyone had them. But at some point they were out. OrContinue Reading
The future of blockchain, bitcoin and co.
In 1636 there was the so-called tulip crisis in Amsterdam. A traveller had brought this flower back from Turkey and it caused a great stir. Suddenly everyone wanted tulips, and demand was immediately huge. On the stock exchange, tulips and tulip bulbs became an object of speculation. Prices rose toContinue Reading
Selling real estate in Switzerland – a good time?
All over Switzerland, property prices have risen massively in recent years. In most metropolises they have multiplied. New record highs are being reported from all parts of the country. We show why this is the case and why now could be the ideal time to sell your real estate holdings.Continue Reading
How much value should you put on your styling?
We live in a world with a double bottom. On the one hand, society is currently reacting extremely sensitively to any critical statement that might have to do with prejudices of any kind. Tolerance and inner values are in high demand. Emancipated singers like Christina Aguilera, Lady Gaga, Ava MaxContinue Reading
Online dunning procedure: Is it possible at all?
The online dunning procedure: legal framework conditions and problems. External receivables management is very popular with many companies, but is still largely unknown in Germany. The old “rules” still apply here and the entrepreneur still takes care of his open receivables himself. This means a lot of effort, often forContinue Reading
Animal communication – a worthwhile further training?
I think I speak from the heart of workers when I say that for most employees, the job is not fulfilling. Yes, there are jobs that are enjoyable in some form. But doing the same thing over and over again for years can be frustrating at some point. Moreover, IContinue Reading