Companies always need individual software solutions. These can be necessary for marketing, accounting or technical purposes. Especially when there is no suitable standard solution available on the market, in-house programming is necessary. However, the question often arises as to which is better: doing it yourself or outsourcing it. In recentContinue Reading
In today’s world, apps are of great importance to businesses as more and more people use their smartphones to go online and access services. An app offers businesses the opportunity to market their services or product in a simple and convenient way. By using apps, businesses can increase their visibilityContinue Reading
There used to be a lot of shenanigans on YouTube and money was made from it. Many vicious, sometimes brutal videos were created, but the “blind” algorithm quickly picked them up if they trended well and went viral. It’s bad when advertisers then run spots with them, along the linesContinue Reading
Internet trade is a tough business. There is a great deal of price transparency due to comparison websites. Therefore, we can only admire anyone who sets out to catch customers with their own shop. Be it on Ebay or other portals. Above all, however, there is one important site whereContinue Reading
Every Master’s programme ends with a thesis. It has to be written and should formally comply with the rules of scientific working methods. For many students, it is just an annoying hurdle on the way to their title, which they then use to look for a job. But for cleverContinue Reading
As SEO consultants, we have met many different clients in our working lives. We have noticed that many of them have the wrong understanding of landing pages. They don’t use the potential of this type of content properly. On the contrary, they often even cannibalise their own traffic by postingContinue Reading
Silvio Berlusconi was once an Italian television mogul of the first hour. At a time when it was not yet permitted in Italy to maintain nationwide broadcasting stations for private individuals. With a ruse, however, he created a national corporation. His success can be perfectly applied to SEO. We explainContinue Reading
You have to remember that there is a huge difference between hackers / cyber criminals and the normal IT-savvy user. The latter have a rough idea about IT security. The former think all day about how to break through increasingly complex systems. Now I thought I already knew a littleContinue Reading
In 1636 there was the so-called tulip crisis in Amsterdam. A traveller had brought this flower back from Turkey and it caused a great stir. Suddenly everyone wanted tulips, and demand was immediately huge. On the stock exchange, tulips and tulip bulbs became an object of speculation. Prices rose toContinue Reading
All over Switzerland, property prices have risen massively in recent years. In most metropolises they have multiplied. New record highs are being reported from all parts of the country. We show why this is the case and why now could be the ideal time to sell your real estate holdings.Continue Reading