It sounds old-fashioned by now, but many businesses work exclusively locally and have no interest whatsoever in operating supra-regionally in any form. Nevertheless, they also have to invest in SEO. Because within a region, they too are sometimes exposed to enormous competition. For them, so-called Local SEO is decisive. ItContinue Reading
In German labour law, the subject of holidays is very strictly regulated. There are precise rules about who is allowed to take leave, when and how much. During this time, employees continue to receive their wages. However, it also states that the leave is to be used for recreation. ThisContinue Reading
In reality, a holiday is the German’s favourite child and not the car. Because more and more people are doing without the latter, while holidays are an essential part of life. This is noticeable in the Corona crisis, where many citizens have to do without. When recreation is absent, theContinue Reading
At school, there were subjects that got on your nerves immensely. Others you learned with great pleasure. As an adult, you don’t think back on them so often. But usually these activities are the ones that can bring us joy later on. Because apparently there is a predisposition. A predispositionContinue Reading
Life is unfair. Humans are emotional creatures and don’t always treat everything and everyone the same. Fortunately, in our case today. Because this circumstance can help you to win more in sweepstakes than the probability calculation would allow.Continue Reading
In business life, we are more often confronted with a situation that hardly any of us like to experience. We are on the road for our company. We meet strangers somewhere and start talking to them in a friendly way. That’s the way etiquette dictates. At some point it turnsContinue Reading
As we all know, things are not looking so good for the state of the world. General global warming is progressing faster than planned. The first effects are already clearly noticeable. In many regions of the world, the weather seems to be going crazy. That is why the leading industrialContinue Reading
Google is tightening the noose. Websites that are not made by professionals are finding it increasingly difficult to appear in the rankings. It’s not bad content that’s to blame, but more and more often it’s the technology that throws a spanner in the works. We take a closer look atContinue Reading
Supply and demand – the only true powers that determine everything in a market economy. That they do not always work in favour of ordinary people is evident from the real estate market in Switzerland. Especially in the metropolises, like Basel. Exploding prices and unaffordable rents. That is the stateContinue Reading
Women don’t have it easy with their bodies. Throughout their lives, they are exposed to strong hormonal fluctuations. One of these phases in life is unknown to many. It is the perimenopause. It is the period that begins a few years before the end of the last menstrual period. InContinue Reading