We live in a world with a double bottom. On the one hand, society is currently reacting extremely sensitively to any critical statement that might have to do with prejudices of any kind. Tolerance and inner values are in high demand. Emancipated singers like Christina Aguilera, Lady Gaga, Ava Max spread the message that everyone is beautiful, no matter what the body and the rest looks like. On the other hand, with the help of social media, we are cultivating a lifestyle that is massively focused on beauty and purely on surface or outward appearances. Research shows that the young generation now leads a life that is backed by the question: How will this be received on Instagram if I post this or that? With the help of filters and other technology, body shapes are slimmed down and skin smoothed. Image and reality sometimes differ massively. Psychological studies show that users feel increasingly unhappy precisely because the other people there look so good. How should one react to such developments? Is a good appearance unimportant or more important than ever? And if so, how much time and money should one invest in this topic?
Clear and completely unambiguous answers to such questions cannot be given. Nevertheless, we try to put some basic thoughts on the subject on the table, from which perhaps one or the other aspect can be gained.
Good looks as an investment
Discrimination always occurs when people are treated differently from others because of prejudices or external characteristics. However, there are positive and negative forms of discrimination. Negative forms are racism, for example, and it is good that this is being fought more than ever today. But in the case of positive forms, almost nothing has changed. It is still the case that outwardly attractive people have better chances of finding a partner. They are also more likely to have a career. The so-called halo effect, for example, leads to people subconsciously believing that pretty people are more competent. They are more likely to be invited to job interviews and positive correlations between success and appearance have been shown for promotions. Here is a report on this:
People have massive prejudices about good looks. Social media, film and television further encourage this. If you look at footage of celebrity events, people are perfectly styled from top to bottom. They wear expensive designer clothes and hire a professional to do their make-up and hair. Why? Quite simply, in their job the bar is high and their appearance is an asset in a way. With clothes from the discount store or a cheap suit, you would immediately attract negative attention. The same goes for self-taught make-up attempts. The expert for Makeup & Hairstlye Frankfurt, for example, regularly takes care of the good looks of high-profile clients. Clients who want to make a good impression at premium events. This requires highly professional work. What do we learn from this?
The most important question is, of course, to what extent your appearance and your career are connected. Do you work in the basement on the servers or IT of a government agency? Then it almost doesn’t matter how you walk around. Hooded jumper or sweatpants – who cares? In sales, however, or in management, the question is somewhat different. In this case, we know that you can specifically cater to society’s prejudices in order to do better financially on average. In that case, appearance would be something very important, because likeability and competence are matters of perception. In such a position, it is definitely sensible to pay meticulous attention to one’s own styling. Clothes, hairstyle and make-up – it has to be perfect almost every day. And in this case, one should gladly treat oneself to a real expert or invest a few hours of time in the hairdresser.
Styling – two important aspects
One of the most important aspects of visual optimisation is matching your hair to your own type. Every face is different, hair colours are different, body shapes are different, and so on. Always match your clothes and your other appearance to the type of person you are. Not everyone looks the same with the same hairstyle, nor does everyone look the same in the same clothes. Here is an example to see:
The other issue is targeting. By target group we mean the people who will decide the course of your career. They in turn depend on the industry you work in. In a bank, being as colourful as the rainbow and dressing in an extremely flashy way has a different effect on the bosses than in a modern advertising agency, where great value is placed on creativity and innovation.
Conclusion on the subject of appearance
Unfortunately or fortunately it is like this: we humans tend to be massively prejudiced despite all the enlightenment. Sad really, but you can use these human qualities to your advantage.
According to scientifically proven knowledge, good looks are beneficial for your career and can increase your income.
Match your appearance to the target group and you will have a good chance of getting ahead faster.
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