Internet trade is a tough business. There is a great deal of price transparency due to comparison websites. Therefore, we can only admire anyone who sets out to catch customers with their own shop. Be it on Ebay or other portals. Above all, however, there is one important site whereContinue Reading
Every Master’s programme ends with a thesis. It has to be written and should formally comply with the rules of scientific working methods. For many students, it is just an annoying hurdle on the way to their title, which they then use to look for a job. But for cleverContinue Reading
As SEO consultants, we have met many different clients in our working lives. We have noticed that many of them have the wrong understanding of landing pages. They don’t use the potential of this type of content properly. On the contrary, they often even cannibalise their own traffic by postingContinue Reading
Silvio Berlusconi was once an Italian television mogul of the first hour. At a time when it was not yet permitted in Italy to maintain nationwide broadcasting stations for private individuals. With a ruse, however, he created a national corporation. His success can be perfectly applied to SEO. We explainContinue Reading
You have to remember that there is a huge difference between hackers / cyber criminals and the normal IT-savvy user. The latter have a rough idea about IT security. The former think all day about how to break through increasingly complex systems. Now I thought I already knew a littleContinue Reading
In 1636 there was the so-called tulip crisis in Amsterdam. A traveller had brought this flower back from Turkey and it caused a great stir. Suddenly everyone wanted tulips, and demand was immediately huge. On the stock exchange, tulips and tulip bulbs became an object of speculation. Prices rose toContinue Reading
All over Switzerland, property prices have risen massively in recent years. In most metropolises they have multiplied. New record highs are being reported from all parts of the country. We show why this is the case and why now could be the ideal time to sell your real estate holdings.Continue Reading
The online dunning procedure: legal framework conditions and problems. External receivables management is very popular with many companies, but is still largely unknown in Germany. The old “rules” still apply here and the entrepreneur still takes care of his open receivables himself. This means a lot of effort, often forContinue Reading
In the field of online marketing, the conversion rate is one of those variables that everyone is chasing. Numerous activities are aimed at improving it. Therefore, in this article we will show what conversion actually is and which methods can be used to improve it. I will show case studiesContinue Reading
There are emotions and facts. Sometimes they confirm each other but very often they contradict each other. I have noticed this with myself as an entrepreneur. I originally wanted to live my dream and work as a coach. But the numbers spoke for themselves. I earned money faster when IContinue Reading