Online marketing has become the gold standard. Many companies are shifting their budgets so that SEO, SEA and social media get a much bigger piece of the pie. And as with classic advertising, you therefore have to pay very close attention to where and how much money is spent. HardlyContinue Reading
SEO and SEA have one thing in common. You can burn an enormous amount of money without achieving any effect. On the other hand, both ways offer excellent opportunities to run a business online and do well on the web. All you need to do is fit the most importantContinue Reading
When the financial assets of many citizens were destroyed during the years of hyperinflation in the Weimar Republic, a realization crystallized afterwards. All those who had invested their possessions in material assets survived this period with flying colors. They were as rich as before or even richer. While all thoseContinue Reading
There are studies on graduates of elite universities, which lead to interesting insights into who will later earn a lot of money and who less. It is said that such people can be recognized in the motivation letter. This says much more than you think. That’s why they have aContinue Reading
The noose around the neck of international tax evaders is getting tighter and tighter. Already 100 countries have joined the AIA, the agreement for automatic exchange of information. Since 2018 even Switzerland, which has built its prosperity partly on strict banking secrecy. The tax authorities of the AIA countries reportContinue Reading
The LEGO company is an absolute cult brand and legend. 30 years ago I already played with it. At that time there were little men and building blocks. Today there are movies, video games, cartoon series and all kinds of merchandise like clothes, caps, pens – whatever. And if that’sContinue Reading
As an SEO agency, our business consists largely of sitting directly across from our clients and explaining to them how we will put them in better positions on the Internet. We then partly access their sites during the operative work. Our people also like to sit in their office buildingContinue Reading
Industry 4.0 is the future. Devices will become smart and will be able to communicate with each other via the Internet or any other network. If you look at how German SMEs are prepared for this, you can say that a lot has happened. However, many small companies are stillContinue Reading
As Covid-19 makes its way around the world, some industries have been hit hard economically by lockdowns. Even for us as an SEO agency, some of this is still happening. Our clients include restaurateurs and self-employed people whose business has come to a virtual standstill. We are now feeling thisContinue Reading
My job is not an everyday one. I earn my income through various websites, as an SEO expert, trainer and as YouTuber. A whole bunch of jobs that require different skills. What all these jobs have in common is that I need different tools for each area of my work,Continue Reading