Supposedly, the future belongs to digital platforms in the field of marketing. Money is shifting from the classic media to YouTube, Facebook, Instagram and co. There may certainly be some truth in this, because the figures actually prove that a lot is changing. Nevertheless, one must not forget that peopleContinue Reading

It sounds old-fashioned by now, but many businesses work exclusively locally and have no interest whatsoever in operating supra-regionally in any form. Nevertheless, they also have to invest in SEO. Because within a region, they too are sometimes exposed to enormous competition. For them, so-called Local SEO is decisive. ItContinue Reading

Google is tightening the noose. Websites that are not made by professionals are finding it increasingly difficult to appear in the rankings. It’s not bad content that’s to blame, but more and more often it’s the technology that throws a spanner in the works. We take a closer look atContinue Reading

Online business is basically a beautiful thing. Good products can be sold without any intermediaries. You don’t need to invest in real estate and shop fittings. Everything could be perfect. If it weren’t for the problem of being found and the competition. Because on the web, the threshold for competitorsContinue Reading

In the world of online shops, there is no getting around SEO. Unfortunately, many shop owners are not aware of this. They have great products, create wonderful online shops, but unfortunately they are not found by the target group. Purchases do not materialise. We explain why quality of products isContinue Reading