Why companies urgently need their own apps

The figures speak for themselves when it comes to internet use. Many websites and shops now register more than two-thirds of their visitors via mobile devices and not via desktop computers. You could also say: the PC is as good as dead. For companies, this makes it necessary to invest in web development and to create apps. But not only for the purpose of customer contact. Mobile applications are also sometimes a great help for internal problems.

Web development in the B2C sector

If you want to get in touch with customers, you can’t help but invest in mobile and web development. If most citizens now come via smart devices, then the entire customer journey must be geared towards this.

As an example, consider a web shop. If you don’t offer responsive views, visitors will leave immediately. Poor readability and complicated ways to complete the purchase process make users quickly look the other way and turn to another provider. It is not for nothing that Google has introduced the “mobile first” principle in its index. Anyone who recognisably optimises their pages for desktop only will no longer be indexed at all.

Besides the mere accessibility of a page, an app has another function. Mobile phone owners download the app that offers a solution for every problem. If an app is not present in the App Store, it does not land on the phone. A lot of customer potential is lost here.

Added to this is the fact that apps make life easier for visitors when they have weak reception at the moment. A website has to be completely reloaded in the browser. With an app, on the other hand, many data packets already land on the device. Only the transaction data is sent. Example: Paying by bank transfer. Going through the browser would take forever. With an app, it only takes a few seconds. Simplicity and speed – these are the strategies of the winners.

Web development in the business sector

Besides apps intended for the public, there is also the segment where companies need mobile and web development for internal purposes. Namely, when work can be done decentrally with it, speeding up processes within the organisation.

Think, for example, of all the employees who maintain their working hours. Which is better? If they enter them from anywhere in the world into an internal app on their smartphone and only need minimal network? Or if they have to sit down at the PC or notebook and then need a secure line into the company network.

For companies that want to stay in the market in Industry 4.0, there is definitely a lot of potential here to advance competitiveness.