Supposedly, the future belongs to digital platforms in the field of marketing. Money is shifting from the classic media to YouTube, Facebook, Instagram and co. There may certainly be some truth in this, because the figures actually prove that a lot is changing. Nevertheless, one must not forget that peopleContinue Reading
By now it really should have become painfully clear to every citizen that the dream of owning one’s own four walls is becoming unaffordable. Prices have risen dramatically in Germany’s major cities. For families, buying a decent property in a central location is becoming an almost impossible undertaking. That wasContinue Reading
It sounds old-fashioned by now, but many businesses work exclusively locally and have no interest whatsoever in operating supra-regionally in any form. Nevertheless, they also have to invest in SEO. Because within a region, they too are sometimes exposed to enormous competition. For them, so-called Local SEO is decisive. ItContinue Reading
In business life, we are more often confronted with a situation that hardly any of us like to experience. We are on the road for our company. We meet strangers somewhere and start talking to them in a friendly way. That’s the way etiquette dictates. At some point it turnsContinue Reading
Google is tightening the noose. Websites that are not made by professionals are finding it increasingly difficult to appear in the rankings. It’s not bad content that’s to blame, but more and more often it’s the technology that throws a spanner in the works. We take a closer look atContinue Reading
Supply and demand – the only true powers that determine everything in a market economy. That they do not always work in favour of ordinary people is evident from the real estate market in Switzerland. Especially in the metropolises, like Basel. Exploding prices and unaffordable rents. That is the stateContinue Reading
Currently, reports are piling up about a newly emerged Bitcoin aristocracy. It was people all over the world who invested their money in the digital currency very early on. They multiplied their stake by a huge factor. They certainly got rich. In general, the whole topic of cryptocurrency has becomeContinue Reading
Online business is basically a beautiful thing. Good products can be sold without any intermediaries. You don’t need to invest in real estate and shop fittings. Everything could be perfect. If it weren’t for the problem of being found and the competition. Because on the web, the threshold for competitorsContinue Reading
In the world of online shops, there is no getting around SEO. Unfortunately, many shop owners are not aware of this. They have great products, create wonderful online shops, but unfortunately they are not found by the target group. Purchases do not materialise. We explain why quality of products isContinue Reading
Anyone who has ever had to call a locksmith may have experienced that moment of shock when the bill is handed to them. Three-digit amounts are listed there, with insane items that you would never have expected. Can customers defend themselves against dubious providers? Courts have done a lot inContinue Reading